Plantillas de Email Marketing

La cantidad de usuarios de correo electrónico global ascendió a 3.9 mil millones en 2019 y se prevé que crezca a 4.48 mil millones de usuarios en 2024, según Statista . Es por eso que las empresas gastan cada vez más en email marketing y lo aprovechan para atraer prospectos , retener a los clientes existentes, aumentar las ventas y acelerar el ROI. Las campañas de email marketing efectivas pueden hacerlo todo. Debido a que es una de las formas de marketing digital más rentables y ricas en conversiones, se espera que la inversión global en marketing por correo electrónico aumente aún más en los próximos años.

Por qué el marketing por correo electrónico es esencial para su empresa

Ya sea que desees ganar más clientes o fortalecer su relación con los existentes, el email marketing puede ayudarte a llegar a tu audiencia directamente y a impulsar el negocio. Echa un vistazo a las siguientes estadísticas que demuestran que el email marketing es una herramienta valiosa para empresas de cualquier tamaño y sector. :

Por cada $ 1 que gastas en marketing por correo electrónico, puedes esperar un retorno promedio de $ 0.38
El 80% de los profesionales empresariales están de acuerdo en que el marketing por correo electrónico impulsa la captación y retención de clientes.
El correo electrónico tiene tasas de conversión más altas que las redes sociales y los resultados de los motores de búsqueda combinados.

El 72% de los consumidores prefiere el correo electrónico como fuente de comunicación empresarial.
El 61% de los consumidores disfruta de recibir correos electrónicos promocionales semanalmente, mientras que al 38% le gustaría que los correos electrónicos lleguen con más frecuencia.
El 88% de los usuarios de teléfonos inteligentes revisan activamente el correo electrónico en sus teléfonos. Esto la hace más popular que cualquier otra aplicación tanto para iPhone como para Android.

Plantillas de Email Marketing — Email marketing en LiveAgent

10 plantillas de correo electrónico para tus campañas de marketing

Un informe de McKinsey Global Institute reveló que el trabajador promedio pasa aproximadamente el 28% de la semana laboral administrando el correo electrónico, lo que representa casi un tercio de sus horas de trabajo. Una de las formas de reducir ese tiempo es mediante el uso de plantillas de correo electrónico listas para usar. Aquí hay 10 plantillas de correo electrónico básicas (basadas en los tipos de correos electrónicos que los especialistas en marketing probablemente envían de forma repetitiva) que puedes usar como punto de partida y personalizar para tus propias campañas de marketing y comunicaciones de outbound marketing.

Correo electrónico de bienvenida al cliente

Hi [NAME],
We’re excited to welcome you to the [Brand] family!
Every single one of us is here to make sure you’re happy with [Product]. Firstly, let’s make sure your account is set up properly.
Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.
Onboarding Tutorial Video
If you need any help at all, drop us a line anytime at (email) or Tweet us @brandname We’ll be more than happy to lend a hand!
Until next time,
[YOUR SIGNATURE]

Correo electrónico de suscripción al Newsletter

Hi [NAME],
Thank you for subscribing to [Brand’s] Weekly Newsletter!
By signing up for our newsletter, each week you’ll be the first to hear about our [updates/ news/ hot deals/ events/ webinars] and receive exclusive content straight to your inbox.
Want more? Follow us on Facebook and Twitter to get your daily dose of advice, helpful tips, and industry trends.
Best,
[YOUR SIGNATURE]
To ensure that our messages arrive (and don’t go to your junk or bulk email folders), please add (email) to your address book.

Correo electrónico de Re-engagement

Hey there!
I noticed you haven’t logged into your account in quite some time, so I just wanted to take a moment to check in with you and see if there’s anything I can help you with.
Feel free to continue working on your account at www.companywebsite.com and please reach out to me if I can be of any assistance.
If you need a refresher on how [Product/ Service] works, check out our quick user guide.
Hope to see you back again soon,
[YOUR SIGNATURE]

Correo electrónico de abandono del carrito

Hey [NAME],
We noticed that you left a few items in your shopping cart. We’re low on stock, so they could sell out quickly! But don’t worry, it’s not too late yet. Here’s what you wanted to get:
Item 1
Item 2
Item 3
Click this link to get back to where you left off and complete your purchase: customer’s cart
Thanks for shopping with [Brand]! If you have any questions or issues during the checkout process, we’re always here to help.
Best,
[YOUR SIGNATURE]

Correo electrónico para cancelar cuenta

[NAME],
We’re sorry to see you go! :( Your current subscription will remain active until [Date]. We’ll automatically downgrade you to a free account after that date, but you’ll always be able to access your account.
If you’d like to reactivate your account, simply click the button below:
Reactivate My Account
If you have any questions, feel free to reach out to us at any time.
We’ll miss you!
[YOUR SIGNATURE]

Correo electrónico de anuncio de webinar

Hi [NAME],
Join us for a live webinar on [Date/ Time] to find out the most effective ways to [details on what the webinar is about]. Together with our Head of Marketing, [Name], we’re going to squeeze in as much practical info as we can under 60 minutes. You won’t want to miss this! Here’s what we’ll cover:
How you can […]
Best practices on […]
Simple strategies to improve […]
[Save Your Seat]
If you register today, we’ll send you the recording of the webinar as an added bonus for free.
See you there!
[YOUR SIGNATURE]

Correo electrónico de actualización de producto / servicio

Hi [NAME],
This summer has started quite productively for [Company] as we’ve been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link 
Here are our top 3 features from the past 3 months:
Feature 1 (From now on you can …)
Feature 2 (We’ve added …)
Feature 3 (The tool now supports …)
We’d love to hear your thoughts on our latest updates – which one of them have you tried already? And as always, let us know if there’s anything we can do to make your experience with [Company] better.
Best Regards,
[YOUR SIGNATURE]

Correo electrónico de marketing conjunto

Hi [Name] , 
I run co-marketing partnerships at [your company], a [what your company does] that’s recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does]. 
My team focuses on partnerships with companies like yours – we’ve also worked with [examples of other companies you’ve worked with]. I believe there’s an opportunity for us to partner on [asset you’d like to partner on] to [end goal you’d like to achieve]. 
Would you be interested in talking about partnership opportunities between [their company] and [your company]? If you’re not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?
Looking forward to hearing from you,
[YOUR SIGNATURE]

Correo electrónico de pitch para guest post

Hi [NAME],
I’ve been a subscriber and a big fan of [Blog Name] for some time now – and I’ve especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they haven’t covered]. So, I thought I’d write a draft and see if you would be interested in publishing it on your blog. 
Please find the draft attached. Does this sound like something that would be suitable for your readers? If you’re interested in publishing it, I would be excited to see it go up! If you’d like me to make any revisions, I can do that too. 
Looking forward to your feedback,
[YOUR SIGNATURE]

Correo electrónico de rechazo de publicación de guest post

Hi [NAME],
Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesn’t completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.
However, I’m open to another pitch from you in the future. If you have any questions about our guest post guidelines, don’t hesitate to reach out.
Thanks again and hope to hear from you soon,
[YOUR SIGNATURE]

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Construyendo su LiveAgent...

Apreciamos su reciente ingreso en LiveAgent.
Se le enviará un mensaje a su dirección de correo electrónicos conteniendo los detalles del ingreso, enseguida después que su cuenta es instalada.
Si espera un rato mientras la instalación se complete, usted será capaz de acceder a su cuenta directamente desde aquí.

Estamos actualmente construyendo su panel de control de LiveAgent ...

Después de que el proceso acabe, le enviaremos los detalles de ingreso a su correo electrónico.

Estatus de instalación

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