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  • Plantillas de Correo Electrónico de Ventas

Plantillas de Correo Electrónico de Ventas

A pesar del rápido crecimiento de las redes sociales y otros canales de marketing digital, el correo electrónico sigue siendo la herramienta de marketing y ventas más poderosa y eficiente que supera a cualquier otro canal. De hecho, con un potencial retorno de la inversión de hasta 4400%, el email marketing  ha demostrado ser la mejor manera de atraer y retener clientes tanto para pequeñas empresas como para grandes organizaciones. Las siguientes estadísticas de email marketing demuestran claramente que el éxito de tus esfuerzos de ventas depende en gran medida de si utilizas el correo electrónico en tu estrategia de marketing digital y cómo lo haces.

Plantillas de Correo Electrónico de Ventas
Guarda nuestras plantillas como mensajes predefinidos para tener los mensajes perfectos de venta cruzada y up-sell a su disposición

Por qué el correo electrónico sigue siendo el mejor canal de ventas

  • El 72% de las personas prefiere recibir contenido promocional a través del correo electrónico, en comparación con el 17% que prefiere las redes sociales.
  • El 61% de los consumidores prefiere ser contactado por las marcas a través del correo electrónico.
  • El 90% del correo electrónico se envía a la bandeja de entrada del destinatario previsto, mientras que solo el 2% de tus fans de Facebook ven tus publicaciones en su Muro.
  • Tu mensaje tiene 5 veces más probabilidades de ser visto a través del correo electrónico que Facebook.
  • Tienes 6 veces más probabilidades de obtener un clic de una campaña de correo electrónico que de un Tweet.
  • Cuando se trata de compras realizadas como resultado de recibir un mensaje de marketing, el correo electrónico tiene la tasa de conversión más alta (66%), en comparación con las redes sociales, el correo directo y otros canales.
  • El 4,24% de los visitantes del email marketing compran algo en comparación con el 2,49% de los visitantes de los motores de búsqueda y el 0,59% de las redes sociales.
  • El valor promedio de los pedidos de los clientes por correo electrónico es al menos tres veces mayor que el de las redes sociales.
  • A nivel mundial, el 30% de los especialistas en marketing mencionan que el email marketing tiene el ROI más alto.

Diez plantillas de correo electrónico para tus equipos de ventas y marketing

El uso de plantillas de correo electrónico listas para usar puede facilitar tu trabajo y aumentar tu rendimiento. Aquí hay 10 plantillas básicas de correo electrónico de ventas que puedes modificar para tu industria, producto, cliente o cliente potencial. Desde prospectos en frío y seguimientos hasta involucrar a tu base de clientes existente con diferentes tipos de correos electrónicos promocionales: estas plantillas pueden ser un excelente punto de partida para sus propias campañas de email marketing  de soporte  y comunicaciones de ventas salientes.

Correo electrónico de leads entrantes


Hi [NAME],

You recently visited our website and [action took on website]. I was wondering whether you were trying to figure out how you might [business solution]?

This inspired me to spend a few minutes on your site to gain a better understanding of how [Company] can help you [achieve specific goals].

We are working with similar companies in your industry, helping them [accomplish …]. Would it make sense to talk for 10 minutes this week? Please also feel free to book time directly onto my calendar here: [link].

Hope to hear from you,
[YOUR SIGNATURE]

Correo electrónico de presentación de ventas


Hi [NAME],

I checked out your website, and it looks like you might be trying to [accomplish specific goals]. If you’re unfamiliar with [Company], we are working with similar companies in your industry, such as [competition], helping them accomplish three major goals:

[Goal #1]
[Goal #2]
[Goal #3]

If this is something you’re challenged with too, l would love to introduce you to [Product] to see if it meets your requirements. Would you have 10 minutes this week for a Zoom call?

Best,
[YOUR SIGNATURE]

P.S. If you’re not the right person to speak with, who do you recommend I talk to?

Correo electrónico de seguimiento del cliente potencial


Hi [NAME],

Hope all is well. I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.

Have you given any additional thought to our proposal? I’d be happy to do a quick review of it on the phone and answer any questions you may have.

If it makes sense to talk, please let me know how your calendar looks. If not, who is the appropriate person for me to talk to?

Look forward to hearing from you,
[YOUR SIGNATURE]

Correo electrónico de lanzamiento de nuevo producto


Hey [NAME],

We’re thrilled to let you know that [Company] has just launched our new [Product name]!

In the last few months, we’ve been tirelessly working to make it valuable for our customers and we believe that [Product name] will help you enjoy your experience with [Company] even more.

If you’ve been struggling with [Issues this product solves], [Product name] would be a big help. If you’re interested in learning more about it, feel free to reach out. You can also find out more about it on our website here: [link].

Let us know if you have any questions or want to talk more.

Thanks!
[YOUR SIGNATURE]

Correo electrónico del programa de fidelización


Hey [NAME],

We’re excited to announce the launch of our new [Name of loyalty program]. We’ve created lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!

Earn 1 point for every $ you spend [online and/or in-store] to unlock exclusive rewards.

[Reward Title 1] – [100] points to redeem
[Reward Title 2] – [200] points to redeem
[Reward Title 3] – [300] points to redeem

There are also lots of other ways to earn loyalty points with us. You can earn points for [joining / completing your profile/ following us on social media/ referring friends, etc.].

Join Our Loyalty Program/ Learn More

[YOUR SIGNATURE]

Correo electrónico de upsell


Hi [NAME],

I hope your [year] is off to a great start!

We noticed that you’ve been paying for a monthly [Product/Service] subscription, and we’re grateful to be able to help you [accomplish your business goals]. I’m writing today with a small tip on how you can get the same set of features at a lower price.

By switching to annual billing, you’ll bring your monthly costs down from $ X to $ Y. There’s no lock-in contract or any obligations. If you decide to switch back or cancel your subscription at any point, we’ll be happy to refund you for any unused time.

Switch to Annual Billing and Save X %

If you have any questions or need any help at all, don’t hesitate to reach out.

Regards,
[YOUR SIGNATURE]

Correo electrónico de oferta de actualización


Hi [NAME],

As a valued [Company] customer, you’re invited to enjoy a free, one-month upgrade to [Product] Premium. Activate your free upgrade with no risk, no commitment, and no credit card input. With [Product] Premium, you can:

Benefit 1
Benefit 2
Benefit 3
And much more!
Upgrade to Premium Now

Your account will be upgraded instantly, and you’ll enjoy full access to premium features for a full month. Join thousands of users who have discovered the difference [Product] Premium makes to their [business/ daily productivity, etc.].

Best regards,
[YOUR SIGNATURE]

Correo electrónico con la oferta de cumpleaños del cliente


Dear [NAME],

It’s your birthday today! Celebrate with a little extra something on us.

As a small birthday treat, we are giving you 50% off your next purchase for the rest of the month. Make sure to enter your unique code below at checkout. But hurry – it’s only valid till the end of the month!
DISCOUNT CODE

Best wishes from all of us at [Company]!
[YOUR SIGNATURE]

Correo electrónico de oferta de vacaciones


Hi [NAME],

The holidays are fast approaching and will be here before you know it! At [Company], we’ve got something for everyone this year. Get your holiday list in check and take advantage of our incredible deals this week:

Shop our Holiday deals here

Bonus: Spend $XX or more on [products] and receive a FREE [product] as a gift with your purchase!

Happy holidays!
[YOUR SIGNATURE]

Correo electrónico de promoción del Black Friday


Hey, [NAME]!

Are you as excited as we are for Black Friday?

To celebrate the holidays and eating turkey, we’re running our biggest sale yet. Starting at midnight Thanksgiving day, we’re opening up 50% OFF our hottest products!

Hurry, the sale ends Sunday at midnight. Keep in mind that stock is limited and it’s on a first-come, first-served basis!

Grab the Offers

Don’t want to miss out? Click here to join our special Black Friday email list to be among the first to get notified when our sales happen (and when stock is getting low).

Until then, wishing you a happy Thanksgiving!

Cheers,
[YOUR SIGNATURE]

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Frequently asked questions

¿Cómo se escribe un correo electrónico de ventas?

Puedes abordar la redacción de correos electrónicos de venta de numerosas maneras. Lo más importante es entender las necesidades de tu cliente y adaptar tu mensaje a ellas. Lo demás vendrá por añadidura.

¿Cómo se escribe un correo electrónico de objetivo de ventas?

Para cada nuevo cliente, tendrás que escribir un nuevo correo electrónico que incluya un saludo personal, una descripción general del producto o servicio, un objetivo de venta y una llamada a la acción.

¿Cómo se termina un correo electrónico de ventas?

Puedes terminar un correo electrónico de ventas con una llamada a la acción que ofrezca al destinatario un producto o servicio.

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