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Plantillas de correo electrónico de actualización de suscripción

Los correos electrónicos de actualización de la suscripción son cruciales para los negocios de SaaS impulsados por los modelos de prueba gratuita y “freemium”. Ayudan a convencer a los clientes potenciales de que se conviertan y pasen de cuentas gratuitas a cuentas de pago y a planes premium superiores. De hecho, es uno de los objetivos principales de cualquier negocio de SaaS, y también uno de los retos fundamentales, ya que un gran número de clientes de SaaS nunca realizan la mejora. Tanto si se trata de pasar de las pruebas gratuitas a los servicios de pago como de pasar de los planes básicos a los premium, el siguiente artículo ofrece algunas tácticas útiles y plantillas de correos electrónicos de actualización listas para que las utilices como ejemplo al elaborar tus propios correos electrónicos de actualización.

Plantilla de correo electrónico de actualización de la suscripción de Bria
Plantilla de correo electrónico de actualización de la suscripción de Counterpath Bria Teams

Consejos rápidos para escribir correos electrónicos de actualización de la suscripción eficientes

  • Agrega un toque de personalización al incluir el nombre del cliente y mencionar otros detalles relevantes en tu plantilla de correo electrónico de actualización (como cuánto tiempo queda en su período de prueba u otra información basada en su actividad de usuario)
  • Asegúrate de que tu plantilla de correo electrónico de actualización incluya una llamada a la acción clara y vincúlala directamente a la pantalla de actualización real en lugar de dar instrucciones sobre cómo llegar allí.
  • Compara los beneficios de actualizar con respecto a no actualizar especificando características premium a las que los usuarios obtendrán acceso y los beneficios que esas características traerán.
  • Piensa en los mejores momentos para enviar correos electrónicos de actualización teniendo en cuenta tanto los desencadenantes basados ​​en el tiempo como los impulsados ​​por el comportamiento (cuando finaliza la prueba o antes si el usuario ya ha experimentado el valor).

10 plantillas de correo electrónico de actualización de la suscripción

Una prueba gratuita está a punto de caducar

Hi [Name],

It looks like your free trial is expiring next week. Have you made a decision concerning [Product]? If so, our plans start at $** per month and by upgrading now, you’ll ensure you can take full advantage of these great premium features:

[Premium feature 1]
[Premium feature 2]
[Premium feature 3]
[Premium feature 4]

Select a Premium Plan

If not, let’s get in touch and talk about the roadblocks you’re facing.

Remember, after your trial expires, you won’t be able to access your account any longer. So, if you’re still considering whether [Product] is right for you, please give me a call to discuss your options before the week ends: [phone number].

As always, I look forward to speaking with you.

P.S. If you’re wondering why our $**/mo is the most popular plan, here’s an article on why our customers choose it: article link


Actualiza o amplía la prueba gratuita

Hi [Name],

Thanks for giving [Product] a try! Your free trial is almost over (expires in 24 hours), and we hope you’ve enjoyed your experience. Unfortunately, the following premium features will soon be unavailable:

[Premium feature 1 – benefit 1]
[Premium feature 2 – benefit 2]
[Premium feature 3 – benefit 3]

Upgrade Now to Get Them Back

Upgrading only takes a minute.
Your progress and settings are still safe and sound.
Any people you invited will have access again after you upgrade.

Need extra time on your trial?
Just reply to this email or contact our support team to get an extra 10 days. Someone friendly will get
back to you ASAP.

Have questions about upgrading?
Our agents are always happy to help. We’re on call 24 hours a day, 7 days a week, and respond to all questions in under one hour.

Prefer to cancel instead?
No problem. If you’re not going to continue with [Product], you can either do nothing and let your trial expire, or you can cancel your account here.


La prueba gratuita ha expirado / actualiza para continuar

Hi [Name],

Your free trial has expired, but you can keep using [Product] with a paid subscription. If you’re still thinking about whether or not you want to commit, here’s a brief snapshot of what you’ll miss out on:

[Benefit #1]
[Benefit #2]
[Benefit #3]

Companies like [Company 1], [Company 2], and [Company 3] have made the leap to Premium plans. Based on your usage over the past two weeks, you should try the Basic plan – it’s a great place to start.

Choose a Premium Plan

Did [Product] not work for you?
We’d love to hear why. If you have any feedback you think would be useful, please take our brief, anonymous survey.

Have questions or need help?
Our customer care team is here to assist you in any way we can. Please visit our Support Center to get in touch.

Thanks for using [Product],

Actualiza o permanece en un plan gratuito

Hi [Name],

Your [Product] trial is coming to an end in 3 days, and your account will revert back to a Free Plan.

Hopefully, you’ve had a chance to explore some of our favorite premium features like [feature 1], [feature 2], and [feature 3]. If we’ve done our jobs right, you’ve gotten a good feel for what [Product] can do for your [sales/ marketing/ customer service, etc.]

If you decide you want to upgrade, we promise it’s totally painless and takes under 60 seconds. Our premium plans start at $**/month and includes [listing some key features].

Check Upgrade Options

Not ready to upgrade? That’s okay too! You can stay on the Free Plan forever and keep using [basic features].

Have any questions or feedback? Just hit reply to get in touch and we’ll gladly help.

Thank you for trying [Product]!

Límite gratuito alcanzado /actualiza

Hi [Name],

You used all of your free credits at [Product], well done!

By now, you should have a good idea of all that [Product] has to offer. So it’s time to make that critical decision to switch to a Pro plan. Upgrading to [Product] Pro will get you unlimited [whatever a Pro account provides].

Upgrade to a Pro Plan Now

If you have any questions about upgrading or using credits, don’t hesitate to get in touch with us by replying to this email or visiting our Help Center.


Actualiza con una oferta especial

Hey [Name], kudos on your success with [Product]!

Since you started using [Product], you’ve [reached specific milestones].

I just wanted to give you a heads up that tomorrow your free trial will come to an end and we’ll sadly have to pause your account. Unless you upgrade to a paid plan, you’ll lose access to premium features like [feature 1], feature 2], and [feature 3]. But don’t worry – we’ve got you covered.

As a thank you for trying [Product], if you upgrade to any of our annual plans today, you’ll save 30%! Simply click below to grab this special deal.

Upgrade Now to Get 30% OFF Any Annual Plan

Not ready to upgrade just yet? No problem, while we will pause your account 24 hours from now, we’ll keep your data around so you can come back anytime you want and pick things up where you left.

If you have any questions, feel free to ask – I’d be very happy to help.

Have a great day,

Actualización basada en valor

Hi [Name],

By now you’ve had a chance to see how [Product] can help you [achieve customer’s goals].

Many of our customers regard [Product] as the thing that took their business to the next level. It makes it easier to [handle customers’ pain points and get specific results.] So why wait?

Upgrade Now

Keep in mind, we don’t just hand you the tools and walk away. We’re here to help you get the most out of them. By upgrading, you’ll get full access to:

The most passionate and dedicated customer support team (available via email and live chat.)
Extensive knowledge base documentation.
Countless walkthrough videos and guides for all of our features.
A leading industry blog with helpful tips and insights.
An incredible user community full of people like you sharing ideas.
An actively improving platform that your feedback helps shape.

Not ready to upgrade? You’ve got 24 hours left in your trial, and we sincerely hope you’ll keep using [Product]. If not, feel free to reply and let us know what’s holding you back.

Thanks so much for giving [Product] a try.

Actualiza a un plan superior

Hey [Name],

Thanks for using [Product]! We truly hope it’s helping you [achieve specific goals].

We’ve been hard at work building [Product] to ensure it brings maximum value to our customers and as a Basic user, you only see a portion of the features we’ve developed. As an active user, you may get even more out of [Product] with these Premium features:


[Premium feature 1 – benefit 1]
[Premium feature 2 – benefit 2]
[Premium feature 3 – benefit 3]
[Premium feature 4 – benefit 4]

If you need any assistance, don’t hesitate to contact us anytime by visiting our Help Center.

Our best,

Actualiza a un plan superior con una oferta especial

Hey [Name],

You’ve been using [Product] for a few months now, and it looks like the two of you make a really great team. Why not take your relationship to the next level? For the next 2 days you can supercharge your [sales/ marketing/ customer service, etc.] with an upgrade to Premium with this amazing deal:

Get 30% OFF [Product] Premium
(Offer expires in 48 hours)

Take your [sales/ marketing/ customer service, etc.] to the next level with [Product] Premium. Here’s what you’ll get:

[Premium feature 1]
[Premium feature 2]
[Premium feature 3]
[Premium feature 4]

If you have any questions about any of these features, or what else you can do with [Product] Premium, simply reply back to this email and let me know.


Anuncio de una nueva función premium = oportunidad de actualización

Hi [Name],

If you’re a [sales person/marketer/customer success manager], you probably know that [explain their biggest pain-point]. Imagine [describe the perfect future for the user].

[New Premium feature name] can help you achieve just that. It’s been one of our most requested features for [Product], and today we’re excited to announce that it’s now available to all Pro users.

Unlock [Premium feature name] Now

By upgrading to Pro for just $**/month, you’ll gain access to our new [whatever the feature does] functionality, which allows you to [explain the benefits to the user].

Have questions or need help with anything? Just reply to this email and let me know.

Prueba LiveAgent Hoy​

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Frequently asked questions

¿Qué debe incluir un correo electrónico de mejora de la suscripción?

Cuando te comunicas con los clientes para ofrecer una oferta de actualización, asegúrate de comenzar con un saludo adecuado. Intenta que el correo electrónico sea lo más personal posible. Además, incluye información sobre funciones nuevas / adicionales, cómo tus clientes pueden aprovecharlas y enlaces con una llamada a la acción.

¿Cómo ofrecer una mejora a tus clientes?

Una excelente manera de ofrecer una actualización a tus clientes es a través del correo electrónico. El correo electrónico sigue siendo eficaz porque es la forma de comunicación masiva más utilizada en el mundo. También es un medio más cuidadoso que enviar un tweet o publicar en Facebook.

¿Cuál es la longitud ideal de un correo electrónico de actualización?

La longitud ideal de un correo electrónico de actualización es de 75 a 100 palabras. Además, asegúrate de incluir enlaces relevantes con una llamada a la acción.

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